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Class Culture + Format

• This program is for researchers but was developed by entrepreneurs.
• The course is a blended format with in-class discussion and out-of-class immersion experiences. </aside>

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Course Time Commitment

• I-Corps is about “getting out of the building.” It is not about the lectures! </aside>

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Program Goals for Participants

• Conduct customer discovery interviews to understand the market for your tech! </aside>

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Background Articles and Reading

• Why the Lean Startup Changes Everything
• Business Model Canvas Guide
• This Program Uses Lean Startup Techniques to Turn Scientists into Entrepreneurs
• Lessons from the startup world </aside>