Week 1: Friday, April 3rd, 2026

DUE BEFORE CLASS (Submit by 7:00 AM EDT on April 3rd, 2026)

Prepare and upload your team presentation

Slide Topic
Slide 1 Team member names and photos
Company name
Team number
Company business thesis (Who is the customer? What is the product? Why will they buy it?)
Slide 2 Your Business Model Canvas filled in – focus on Customer Segments and Value Propositions
Slide 3 Tell us about the first 10 customer interviews you have scheduled
(Why did you choose these people and what do you want to learn from them?)
Slide 4 Problem to be solved
Slide 5 Competition

Week 2: Customer Discovery Interviews + Office Hours

Week of April 6th, 2026

Week 3: Friday, April 17th, 2026

DUE BEFORE CLASS (Submit by 7:00 AM EDT on April 17th, 2026)

Customer Discovery Interviews

Prepare and upload your team presentation

Slide Topic
Slide 1 Team member names and photos
Company name
Team number
Company business thesis (Who is the customer? What is the product? Why will they buy it?)
Slide 2 What did you learn about your customer segments and talking to your customers?
(What we thought? What we did? What we found? What are we going to do next?)
Slide 3 Customer job
Slide 4 Customer job - outcomes
Slide 5 Updated business model canvas – focus on Customer Segments and Value Propositions
Slide 6 Interviews lined up for next week.
(Who are you going to talk to? What are you going to ask them?)

Week 4: Customer Discovery Interviews + Office Hours