These resources are not required reading or viewing outside of the regional I-Corps curriculum, but they will enhance and further your understanding and implementation of the material.

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Videos

• Customer Discovery Best Practices, Steve Blank
• Startups, Kauffman Founders School + Steve Blank
• The Lean Approach, Kauffman Founders School + Steve Blank </aside>

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Useful Follow-up Texts

• The Startup Owner’s Manual (SOM), Steve Blank and Bob Dorf
• Business Model Generation (BMG), Alexander Osterwalder and Yves Pigneur
• Talking to Humans, Giff Constable - free download available
• Biodesign: The Process of Innovating Medical Technologies, Stefanos Zenios, Josh Makower, Paul Yock, Todd J. Brinton, Uday N. Kumar, Lyn Denend, Thomas M. Krummel **
• Commercializing Successful Biomedical Technologies, Shreefal S. Mehta (available through UMass Chan library)
• The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business, Clayton M. Christensen
• The Art of Innovation, Tom Kelley and Jonathan Littman
• Science Business: The Promise, The Reality, and The Future of Biotech, Gary P. Pisano
• Disrupting Science: Social Movements, American Scientists, and the Politics of the Military, 1945-1975, Kelly Moore
• Open Business Models: How to Thrive in the New Innovation Landscape, Henry Chesbrough
• Science Lessons: What the Business of Biotech Taught Me about Management, Gordon Binder and Philip Bashe
• Building Biotechnology: Business, Regulations, Patents, Law, Politics, Science, Yali Friedman </aside>